Imabari Castle was built in 1602 by Takatora Todo, a military commander who did well in the famous Battle of Sekigahara and consequently controlled a large territory in the province of Iyo. The castle sitting on the coast is unique in Japan with its seawater moat and entrance for ships. Most of the buildings were destroyed after the Meiji Restoration with only the inner moat and the stone wall of the castle remaining, but the castle tower and the iron gates were reconstructed after 1980 restoring the castle to its former glory. Inside the castle itself visitors will find many important artifacts on display including armor worn by the feudal lords and pictures and writings, etc.

Oyamazumi Shrine is the head shrine overseeing the nationwide Yamazumi Shrine and Mishima Shrine dedicated to the god, Oyamatsumi. The shrine is located in Mishima Town, Imabari City, Ehime Prefecture. Since ancient times the shrine has been used as a place of worship for the gods of the mountains, sea and war. It has been visited by naval commanders, Japan’s first Prime Minister, Hirobumi Ito, Isoroku Yamamoto of the former Imperial Navy, as well as leaders from the Maritime Self Defense Force and the Japan Coast Guard. As well as the sacred camphor tree said to be 2,600 years old in the grounds of the shrine, visitors can also see a group of ancient trees, the oldest in Japan and designated as a National Natural Treasure. The main shrine building, worship hall and Hokyoin pagoda have been designated as national important cultural properties. There are also many important cultural properties including some national treasures stored and on display in the treasure hall.

"This castle was built around 1601 by famed castle builder Todo Takatora. The current castle tower was built by Munetoshi, second head of the Uwajima Date clan, in 1666, and is one of only 12 original castle towers still standing in Japan. Due to the towering figure of the chalk white tower standing on top of a mountain, the castle is also known as Tsurushima (""Crane Island"") Castle. The castle's tower has been designated a National Important Culture Property, and the castle in its entirety has also been designated a National Historic Site."

A scenic observation park situated on top of Mt. Kiro in Yoshiumi Town, Imabari City, Ehime Prefecture. The park is one of the best view spots on the Shimanami Kaido Expressway, and offers a sweeping view of the Kurushima-Kaikyo Bridge, the world’s first three tower suspension bridge; the Kurushima Strait, one of Japan’s three most majestic rapid tides; and the city of Imabari. Another highlight of the park is that visitors can enjoy excitingly different scenery depending on the time of day—in addition to the invigorating scenery during daylight hours, there’s also the beauty of the sun setting into the sea as well as the impressive sight of the Kurushima-Kaikyo Bridge lit up at night. The road leading to the park is steep and full of curves, so particular care needs to be taken by visitors seeking to reach it by bicycle.

This prefectural zoo, located within the Ehime Prefectural Sports Complex in Tobe Town, Iyo County, Ehime Prefecture, has the largest site area of any zoo in Western Japan. Visitors can enjoy panoramic views without the hindrance of cages and fences due to the use of natural features around the site. Visitors can see about 180 species and 1,000 animals in the zoo including Peace, the first successfully hand-reared polar bear in Japan, African elephants, and some clever chimpanzees. The zoo also holds events throughout the year including the Night Zoo, where visitors can observe the animals at night.

This is a castle which is said to have been constructed at the end of the Kamakura period by Utsunomiya Toyofusa who entered the domain as a protector. Thereafter, the castle was restored by the castle fortification expert, Todo Takatora, and the castle town was prosperous as the center of politics and economy of the Iyo Ozu feudal clan. Due to deterioration, the castle keep was demolished in 1888, but thereafter it was restored in 2004. It is a wooden keep reconstruction which was faithfully reproduced based on historical facts. Four turrets such as the kitchen turret and the southern corner turret have been designated as an Important Cultural Properties of Japan.

This white lighthouse is located at the tip of the Sadamisaki Peninsula in Setonaikai National Park. This white lighthouse stands at the end of Satamisaki Peninsula, where it is said that it is the longest and most narrow peninsula in Japan. The lighthouse has been in operation for over 90 years since its first lighting in 1918. It is a scenic landmark where on clear days you can view Takashima and Kyushu in the distance across the Hoyo Straight. It is especially beautiful at sunset. In 1998 it was selected as one of the Japan Coast Guard’s top 50 lighthouses in the country. Although the walkway leading to the lighthouse is well maintained, it is long with a lot of ups and downs. Please be careful.

This is a specialist towel museum located in Japan’s leading towel production area, Imabari City, Ehime Prefecture. Housed within a building reminiscent of a European castle there is also a 33,000 square meter European style garden with flowers blooming throughout the year. Inside the museum visitors will find a whole range of items on display made out of towel and cloth by the writer, painter and product designer Atsuko Matano. Visitors can also take a look around the place where towels are made and have their own unique embroidery stitched into a towel they’ve purchased. There is also a shop which sells Shikoku souvenirs with a focus on towel products.

This museum, located in Miyakubo Town, Imabari City, Ehime Prefecture, preserves and displays artifacts related to Noshima Murakami, one of the Murakami pirates who was called “Daimyo of the seas” and who controlled Setouchi during the Sengoku, or warring states, period. The museum displays important artifacts and related works on the Noshima Murakami clan, as well as old documents, reconstructed models, and pieces unearthed during excavations. The restored Japanese armor and battle surcoat (a sleeveless campaign jacket worn over armor), said to have been actually worn, are must-see exhibits. The observation room with views overlooking the ruins of Noshima Castle, and the area where visitors can try on for themselves some armor and garments are also popular.

Located on the westernmost tip of Shikoku on Japan's narrowest peninsula. Here at the edge of the Setonaikai National Park, you'll find the Cape Sada Lighthouse, which was designated as a Tangible Cultural Property of Japan in 2017. The peninsula extends 50 kilometers and is also called the 13-Ri Cape (Ri being an old Japanese measurement equal to approximately 4 kilometers). It is only 0.8 kilometers wide at its narrowest point. The area is overflowing with can't-miss tourist sights including the Cape Sada Melody Line driving course, from which you can have a panoramic view over the Seto Inland Sea, or view a 1,000-year-old giant camphor tree. On sunny days, you can see clearly across the Houyo Straight all the way to Kyushu from the Cape Sada Lighthouse.

A driving route that runs around 18 kilometers and connects Omogo Gorge with the Mt. Ishizuchi trailhead. Confront the majesty of Mt. Ishizuchi as you run up the 850 meters elevation gain to the lodge at the mountain trailhead. On clear days you can stop mid-way at the Nagaone Viewing platform to see Goraiko Waterfall, one of Japan's 100 Best Waterfalls. There's also a spot to look at the majestic sight of Tengudake peak, the tallest point of Mt. Ishizuchi. This is also a well-known famous place to view the autumn colors and from the beginning to the end of October lots of tourists visit to pass through the colorful tunnel of leaves.

This rope-way cable car leads to the peak of Mt. Ishizuchi, western Japan's tallest sacred mountain. Starting from Shimodani Station at the foot of the mountain with an elevation of 455 meters, the cable car takes an eight-minute trip up to Joju Station at a height of 1300 meters. From the cable car you can look out over nature including the vast Kamegamori forest, and from Joju Station you can also see out to the Seto Inland Sea. As the cable car ascends, a cool breeze fills the car, even during the summer season, and there's a picnic area which has the Japanese Horned Beetle Dome, where you're almost guaranteed to see a horned beetle. During the summer and fall season they offer a popular Mt. Ishizuchi Star Night Tour, showing off the nightscapes and the starry heavens where you can take an exciting stroll under the stars.

This shopping mall located in Nigiwai Hiroba, Imabari City, was built around a concept of “the Seventh Island of Shimanami.” It features around 120 specialty stores in five different areas, each with a different theme such as food, international, sports, and kids. Twenty of the shops are the first of their kind in Shikoku. The mall’s other facilities include an event space, a children’s square, and more. Visitors can also enjoy seeing the mall illuminated at night.

"A theme park located in ""Michi-no-Eki (roadside facility with many devices) Minetopia Besshi"". Centered around the remains of the Besshi Copper Mine, one of the three largest copper mines in Japan, hands-on facilities such as gold panning and hot spring facilities, etc. are ready for service in this area. The park preserves a lot of industrial heritage registered as a cultural property, allowing visitors to enjoy and learn about the history of the copper mine. Restaurants and barbecue facilities are also available."

This park in Koura-cho 2-Chome, Imabari City is located at the base of the Kurushima-Kaikyo Bridge, which runs along the Shimanami Kaido. The park features a facility with exhibits about the Kurushima-Kaikyo Bridge. There is also an observatory that offers great views of the Kurushima Strait, which is known for its rapid currents.

One of Japan's three best karsts alongside Akiyoshidai in Yamaguchi Prefecture and Hiraodai in Fukuoka Prefecture. It's located along the border to Kochi Prefecture nearly three kilometers from Jiyoshi Pass. As you leave the pass and reach the peak on this popular driving course your field of view suddenly widens and you'll find facilities such as a parking area and a camp ground. Alpine plants bloom across the flat plain during the summer and from spring to fall you'll see cattle grazing. The soft serve ice cream sold at ''Mezuruso'', marked by its peaked roof, has a reputation for being rich an addictive.

This is a two-story theatre building with a gabled and tiled roof which was built in 1916, and its wooden architectural structure is representative of Aichi Prefecture. It was temporarily remodelled into a cinema, and there were also plans to demolish the building due to its deterioration, but in 1985 due to the zeal of the townspeople, the building was restored to its original condition at the time of being initially constructed. Public performances are done making best use of such things as “hanamichi” (stage–passages), “mawari-butai” (revolving stage), “masu-seki” (box seats) and Japanese musical accompaniment behind black bamboo screen. Again it is also possible to participate in a tour of the interior of the theatre when there are no events being held.

"Hakata no Shio (salt of Hakata) is familiar as a commercial ""Ha-ka-ta-no-Shio"". The salt is naturally dried to produce delicious salt with just the right amount of bittern left in it, the appearance of which is like a snowy mountain, and visitors can try their hand at making their one and only unique salt (reservations are required). It is also recommended to take home the salt you made and compare it with the salt you have at home. At the store, ""Shio soft cream"" (soft-served ice cream with salt) topped with large grains of salt is very popular, and its refreshing and sweet taste attracts many repeat customers."

Come make a day trip or stay overnight at the Higashidogo Hot-Spring Village, this hot-spring bath house, just 12-minutes from the main Dogo-Onsen bath house. The baths are fed by a simple alkaline hot spring with an unusual viscosity. It's great for the skin and can help with nerve pain or stiff shoulders. The spring water is also filtered through three round stone filters resulting in a drinkable mineral water that lets you feel the effect of the spring water throughout the body. There are also a variety of glamorous food options including cheese with braised short ribs, motsu-nabe (offal hot-pot stew), a meal served on a wooden boat, and traditional afternoon tea.

Located in the northernmost part of Ehime prefecture, it is the largest island of the Geiyo Islands. Ooyamazumi-jinja Shrine, the symbol of the island, has been collecting faith as the god of fighting since ancient times, and many weapons designated as National Treasures and Important Cultural Property have been given as offerings. It is also called “The Island of Gods” or “Island of National Treasures”, and it is full of highlights besides Ooyamazumi-jinja Shrine, such as the Omishima Art Museum and Toyo Ito Museum of Architecture.

This temple belongs to the Buzan sect of Shingon Buddhism and is located in KumakogenTown in Kamiukena County, Ehime Prefecture, and it is the 45th temple of the Shikoku 88-temple Pilgrimage. The hall erected to look like it is embedded in a large rock is one of the striking features of this sacred mountain site. It is said that in 815, a female deity gifted the mountains to Kukai, where he proceeded to sculpt stone and wooden statues of Acala. The wooden statue is enshrined in the main hall as the principal image. The stone statue is enshrined in a cave as a statue rarely shown to the public and is said to be the principal image for the whole mountain. The temple grounds were designated a national Places of Scenic Beauty, and the Kobo Daishi hall that was rebuilt in 1920 is a National Important Cultural Property. The “seriwari-zenjo” site where Kukai is said to have meditated is also worth visiting.

A museum located inside Baseyama Park situated along the Nishiumi Road. The museum displays an Imperial Japanese Navy Shiden Kai (Kawanishi N1K2-J) fighter plane which was pulled from the bottom of Hisayoshi Bay 40 meters under the surface of the sea in July 1979. The only extant model in the entire country, the plane sank entirely intact and was later restored, and thus it is also in very good condition. The plane belonged to the 343rd Air Service. After taking off from Omura Air Base, the plane engaged with American forces over the skies of the Bungo Channel. The plane then later apparently crashed into the ocean. Today, the plane is used to symbolize the prayer for eternal peace. Visitors can also view information on and pictures and archival footage of the Kawanishi N1K.

Located in the Ishite district of Matsuyama City, the Ishite-ji Temple is a Buzan sect Shingon Buddhist temple. The temple’s formal name is Kumano-san Kokuzo-in; it is the 51st temple visited on the Shikoku 88-temple Pilgrimage. The Ishite-ji Temple is famous for its association with Emon Saburo, a renowned early pilgrim who according to legend was reborn so that he could help restore the temple. The temple was first built in 728 by Ochino Tamazumi, the lord of Iyo Province. Initially, it was a Hosso school Buddhist temple, named the Anyo-ji Temple. However, following a visit by the monk Kukai in 813, it was transformed into a Shingon Buddhist temple. Besides the Niomon gate (a designated National Treasure), the Ishite-ji Temple also has several Important Cultural Properties, including the Hon-do (main hall) and a three-storey pagoda.

The science museum has three permanent exhibition halls (the nature hall, the science and technology hall and the industry hall) and a huge planetarium 30 meters in diameter which has featured in the Guinness Book of Records. The centerpiece of the museum is a real dinosaur robot that moves. The museum plays host to many temporary exhibitions and hands-on events making it a great place to come for the whole family.