Binbiya is a restaurant located on the Awa Highway (National Route 11) in Kitanada Town, Naruto City, Tokushima Prefecture, situated in a beautiful location facing the Seto Inland Sea. In the Tokushima dialect, “binbi” means fish. Using freshly caught local fish every day, Binbiya offers a variety of food on the menu such as sashimi, tempura, boiled fish, kamameshi (rice, meat and vegetables served in a small pot), and curry, etc. The restaurant’s omakase (today’s special) set meal is a popular meal of sashimi, tempura, and another food of the day, served with a bowl of rice and miso soup with seaweed from the Seto Inland Sea. People can often be found queuing to get into this popular restaurant.